"A flat iron with rapid heat IQ technology that delivers advanced heat precision in nine digitally controlled temperature settings for beautiful styles in just one pass."

"Precise heat. Smooth, shiny results. In the Lucea 1" Professional Straightening & Styling Flat Iron, T3 Rapid Heat IQ technology delivers advanced heat precision in 9 digitally-controlled temperature settings for beautiful, frizz-free styles in just one pass. Heat just got smarter."