
Cream eyeshadow in a stick that you swipe on and blend with a fingertip or brush.
The appeal: The format reduces the tools needed for a simple eye look. Bobbi Brown’s instructions allow it to work alone or as a base for other shades. Bobbi Brown
The tradeoff: One stick gives you one chosen shade, while a palette offers several. Compare the finish as well as the color if you are choosing between options.
Our take: A strong format for a quick, one-shade look; choose the color you will reach for regularly.